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Abstract

This study aims to analyze the influence of religiosity and reference groups on purchasing decisions for halal-labeled products. This study uses multiple linear regression analysis. Based on the results of the t-test, religiosity and reference groups partially have a significant influence on purchasing decisions for halal-labeled products. Meanwhile, the F-test shows that religiosity and reference groups simultaneously influence purchasing decisions for halal-labeled products. Through the analysis of the coefficient of determination, it can be explained that religiosity and reference groups have an influence on purchasing decisions for halal-labeled products by 46.6%, the difference of 53.4% is influenced by variables outside this study.

Keywords

Religiosity Reference Group Purchasing Decision Halal Labeled Products

Article Details

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Amilia, S. ., Fuad, M., Zati, M. R. ., Faridy, N. ., & Gunanjar, I. . (2025). The Influence Of Religiosity And Reference Groups On Decision To Purchase Halal Labeled Products. Pasundan Social Science Development, 6(1), 68–76. https://doi.org/10.56457/pascidev.v6i1.229

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